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Blogs –“hitting the mainstream” or the new “old media”?

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The world of blogging in Europe and Asia lags behind its US counterpart, Technorati's overview showed: it's more overwhelmingly male; younger; and less often professional. On the flipside, blogging in the US arguably already seems to be heading for "old media" status, "centralized, professionalized and increasingly scarce", while the new generation of digital natives opts for social media and microblogging. No related posts.

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